2023 • UX Strategist – Senior Specialist

As a UX Strategist, my role is to be the architect of user experiences, the conductor of seamless interactions, and the advocate for the end user in the world of design and technology. I navigate the intricate landscape where user needs, business objectives, and design aesthetics intersect.

2022 • Vice Chapter Lead of Product Development

Stepping into the leadership role as the Vice Chapter Lead of Product Development, my responsibilities encompass a wide array of crucial tasks. Firstly, I act as the bridge between strategic planning and execution, ensuring that our chapter’s vision is translated into actionable plans.

To enhance efficiency and cohesiveness within our chapter, I work diligently to optimize the adoption of guidelines among our members. Regularly inspecting the effectiveness of our campaigns, I strive to fine-tune our approach and achieve optimal results. Building and nurturing strong relationships is also a significant aspect of my role, as I develop, facilitate, and coordinate communications with our internal team, partners, and esteemed guests.

Lastly, I am dedicated to continuous learning and improvement, managing and developing hospitality practices to positively transform the experiences of our team, partners, and guests alike.

2021 • UI/UX Designer & Product Owner   

As a UI/UX designer who delivers user-centered designs for the development teams to implement, keeping in line with the company brand guidelines. I identify users’ needs and provide adequate solutions. I detect improvement opportunities based on users’ needs and goals, as well as business objectives and priorities. I create and maintain a scalable design system. I incorporate feedback to evolve proposed designs and tasks. I illustrate high-quality design ideas using storyboards, site maps, prototypes, and process flow.

I am responsible for the design and application of all the experiences a user has when interacting with digital tools. I provide advice and guidance on the implementation of UX methodologies and testing activities in order to analyze and predict user behavior. I am part of a team with a forward-looking, international mindset and Agile working practices. I have the opportunity to shape the tech community within and outside the company, through mentoring and knowledge-sharing.

During this period of time, I challenged myself to become a product owner. As a product owner, I discover new projects that can solve problems or streamline existing processes using technology. I talk to clients and users to understand their pain points and provide possible solutions. I gain an in-depth understanding of the assigned products, including personas and use cases. I write a PRD (Product Requirements Document) to plan and assemble the development team. I provide vision and direction to the agile development team and stakeholders throughout the project.

 I manage the development of the product and ensure that it is on track for delivery. I make sure that the team always has an adequate amount of prepared tasks to work on. I plan and prioritize the product feature backlog and development. I assess value, develop cases, and prioritize stories, epics, and themes to ensure that work focuses on those with the highest value that are aligned with the product strategy.

2020 • UI/UX Designer Intern

As a UX designer, I work closely with software engineers to build, iterate, and ship finished designs. I collaborate with a multi-disciplinary team to understand requirements, solve problems, and communicate ideas with sketches, user flows, and prototypes. I create prototypes to test and validate ideas with customers and make appropriate product improvements. I conduct usability testing with users to ensure that the designs are user-friendly and effective.