A Vision for Sustainable Development in Bali, Part 1: Early Stages and Today’s Overview

img Jason Astono | October 3, 2024
sustainable development of hospitality industry in bali tourism
Tandjung Sari by Melisa Teo on NOWbali.co.id

Sustainable Development at Bali using retrospective approach: In 1962, two communities—one based in Sanur at Wija Waworuntu’s Tandjung Sari Hotel and the other in Ubud at Walter Spies’ Tjampuhan Hotel—began to discuss their vision for Balinese hospitality regularly. These conversations took place in simple settings, complemented by authentic Balinese food and stimulating discussions. Among these visionaries was Adrian Zecha, now known as the “Steve Jobs” of hospitality for creating the ultra-luxurious Aman Resorts

Illustration showcasing sustainable development concepts, featuring eco-friendly practices such as renewable energy, green infrastructure, and community engagement, promoting a balanced approach to environmental, social, and economic growth.
Wija Wawo-Runto
Illustration showcasing sustainable development concepts, featuring eco-friendly practices such as renewable energy, green infrastructure, and community engagement, promoting a balanced approach to environmental, social, and economic growth.
Adrian Zecha
Illustration showcasing sustainable development concepts, featuring eco-friendly practices such as renewable energy, green infrastructure, and community engagement, promoting a balanced approach to environmental, social, and economic growth.
Walter Spies

Over 60 years ago, these pioneers rejected popular architectural styles of the time, such as Art Deco and Miami-inspired American hotels, in favor of refined Balinese aesthetics. This form of cultural preservation shaped what became the dominant design language for Asian boutique hotels, characterized by thatched roofs, intricate stone sculptures, and a strong architectural identity rooted in native artisanal craftsmanship.

Bali Development: Past vs. Present

Bali's Development: Past vs. Present

This table provides a comparative overview of the focus shifts and impacts on local communities in Bali's tourism industry over time. Click the "View Details" buttons to expand each section.

Category Past Present Action
Focus Shift Prioritized Balinese culture, heritage, and sustainable tourism. Driven by rapid economic growth, large-scale developments, and a surge in luxury villa constructions.
Additional Context: The early pioneers of Bali's tourism industry, such as Adrian Zecha, focused on creating an authentic, community-oriented tourism experience. Today's developments prioritize short-term profitability and mass tourism.
Impact on Local Communities Tourism was designed to benefit local communities, offering authentic cultural experiences. Many new developments cater to short-term gains, often overlooking the needs of the Balinese people and environment.
Additional Context: Early tourism initiatives were built around local involvement and cultural preservation. Modern-day tourism has led to overcrowding, loss of traditional livelihoods, and environmental challenges for Balinese communities. Check the YouTube video down below.

In search for answers to how the Bali of development can better be guided, I’m Jason, a journalist at Bukit Vista, and this will be a multi-part series where I’ll be interviewing an entrepreneur with almost 20 years of experience managing hundreds of properties in Bali, Jing Cho Yang, the founder of Bukit Vista.


These strong principles established by the early Bali tourism pioneers placed Bali and its culture at the forefront of the tourist experience, offering elegant, timeless designs that respected local heritage and prioritized sustainable development. Take a look at today’s overview of Bali’s tourism landscape from ABC In-depth’s YouTube channel.

The documentary portrays Bali as a place that is rapidly losing its unique identity and cultural essence due to a surge in property developments, mini-cities, and extravagant projects that lack a focus on sustainable development. Traditional rice paddies, farmlands, and even sacred sites are being replaced with luxury villas, hotels, and Instagram-friendly spots, leading to an erosion of the island’s cultural landscape. The local population, who have farmed and maintained the land for centuries, are being pressured to sell their properties to developers, leading to a loss of traditional livelihoods and customs.

There’s a focus on how large-scale construction projects are disrupting the natural environment, from limestone cliff collapses to the deforestation of rice paddies, reducing Bali’s natural beauty. The obsession with creating “Instagrammable” villas, hotels, and locations is depicted as a driving force behind the real estate boom. Developers prioritize aesthetics over sustainable development principles, catering to influencers and tourists looking for perfect photo backdrops. Local critics like Niluh Djelantik and other activists voice concerns that politicians are prioritizing short-term economic gain over long-term sustainable development, creating policies that favor investors over preserving Bali’s heritage.

Has developement in Bali’s hospitality industry going to the wrong direction?

Today, Bali has become a popular escape for those seeking relaxation that has led a surge to a demand in villa development. Many developers emerge to catch this opportunity, including those who only thinks short-term and eventually diverge from what the early pioneers of hospitality in Bali. Somehow, the demand in villa development nurtured the growing of reckless developers that keep developing areas with villas that aren’t giving any goods to nature, people, and the Balinese culture. 
 
This raises the question: has development in Bali’s hospitality industry going to the wrong direction? Several news sources, such as the Australian Broadcasting Company and the Bali Sun, seem to think so, as reports of concerns are increasing and gaining traction. 
Illustration showcasing sustainable development concepts, featuring eco-friendly practices such as renewable energy, green infrastructure, and community engagement, promoting a balanced approach to environmental, social, and economic growth.
Balinese Traditional Village, By Collectie Wereldmuseum (v/h Tropenmuseum)
Illustration showcasing sustainable development concepts, featuring eco-friendly practices such as renewable energy, green infrastructure, and community engagement, promoting a balanced approach to environmental, social, and economic growth.
Jing Cho Yang
The principles from early visionaries now has been diluted, and the focus has shifted from preserving Balinese authenticity to personal gain. Jing points out that a new trend, largely driven by so-called “gonzo reporters” (often called influencers), has shifted attention from Bali’s culture to self-promotion. This phenomenon has encouraged millions to partake in what can only be described as a culturally amnesiac experience—one disconnected from the island’s true nature.
Illustration showcasing sustainable development concepts, featuring eco-friendly practices such as renewable energy, green infrastructure, and community engagement, promoting a balanced approach to environmental, social, and economic growth.
Crowded Seminyak Beach in Bali
Jing highlighted that both developers and tourists in Bali have become more self-centered, prioritizing their personal desires over the collective good. This is evident in the rise of Santorini or Mediterranean-style villas that attract people seeking to recreate their favorite influencer’s journey—enjoying avocado toasts and sitting in Ibiza-style beach clubs. Essentially, Bali has become a blank canvas for people to replicate elements from other parts of the world and harming Balinese culture and tradition.

The moment that developers and tourists become more self-centered, is the moment when overdevelopment started to happening. Jing refers to this as a misguided development, where the developers are only chasing profits without considering the harmony between their projects and it’s side-effect. This phenomenon is going at a rapid pace that the central government of Indonesia has recently taken steps to regulate rapid development in Bali, particularly by controlling the issuance of new building permits. There’s even a moratorium under discussion, as reported by Seven Stones

The next question is how can sustainable development be a guidance in Bali?

In the next article, we will take a deeper dive into Bali’s sustainable development journey, tracing its roots. By exploring a deeper historical context, we will examine how early philosophies shaped Bali’s identity and how their legacy compares with today’s sustainable development trends. Stay tuned as we look back at Bali’s past for insights into its future sustainable development.

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