Building a top-quality property in Bali’s highly competitive market is no easy feat. With an overwhelming supply of accommodations, standing out requires a combination of strategic management, resilience, and innovation. During our 6th March Round Table Talk, we gathered the owner of Bukit Vista’s Top 10 Best Quality Property, Zumera Hill Uluwatu’s owner, I Kadek Pepeng.
In this exclusive dinner, discussions ranged from navigating market turbulence, maintaining peak property performance, and insider strategies to stay ahead despite shifting market conditions. Alongside Kadek Pepeng, the event was also attended by Ayu and Tono, owners of multiple villa units, and Putu Ari and Tina, who own a 12-unit guesthouse in Kutuh.
Market Turbulence and Price Challenges
During the dinner, Erica, Assistant Sales Manager at Bukit Vista, presented a market insight video featuring insights from Nadia, our Marketing Manager, and Jing, Bukit Vista’s CEO. The presentation shed light on the current turbulence in Bali’s property market, explaining how oversupply is reshaping investment strategies and property performance.
Erica shares that Bali’s property market turbulence is expected to persist beyond March 2025, driven by an oversupply of listings outpacing tourist growth. While Bali remains a global tourism hotspot, the surge in available accommodations has intensified competition among property owners, leading to declining occupancy rates and rental yields.
Beyond financial concerns, infrastructure challenges further complicate the market. The heavy rains of 2024 have even exposed structural weaknesses in some properties and public facilities, and further causing delays in construction projects. For instance, Ayu and Tono, who are developing multiple villa units, had to postpone their estimated completion date until the rainy season subsides.
Tips for Property Owners in Bali to Achieve Best Quality Property
This dinner featured a special guest, Kadek Pepeng, owner of Zumera Hill Uluwatu, which ranks 10th among Bukit Vista’s 140+ managed properties. As one of Bukit Vista’s most satisfied partners, Kadek Pepeng shared how Bukit Vista’s strategic approach has been highly beneficial in navigating market turbulence.
Zumera Hill Uluwatu faced a significant challenge upon onboarding in August, as it entered the market at the tail end of peak season. With a decline in demand from September to December, many properties struggled. However, with a well-executed business strategy, Zumera Hill continued to generate strong revenue shares, earning its Diamond Property status in February and securing a Top 10 ranking among 140+ properties.
When asked why he continues to trust Bukit Vista, Kadek Pepeng highlighted three key reasons. First, Bukit Vista has a proven track record of delivering exceptional guest experiences, ensuring high occupancy rates and consistently positive reviews.
Second, its commitment to trust and satisfaction has helped maintain strong partner relationships, enabling property owners to optimize performance even in the face of market challenges.
Lastly, Bukit Vista’s solid industry reputation and data-driven strategies make it a top choice for property owners seeking long-term, sustainable success.
Key Attributes of a High-Performing Property
Kadek Pepeng also shared insights into what makes a high-quality property stand out in Bali’s competitive market. He emphasized that superior guest experience is crucial, requiring excellent hospitality, seamless service, and well-maintained facilities.
In addition, professional management plays a vital role, as experienced teams can navigate market dynamics, pricing strategies, and operational efficiency. Lastly, offering tailored amenities and pricing that align with guest expectations and seasonal demand can significantly boost occupancy rates and revenue.
Delivering the Best Guest Experience
To maintain a competitive edge, Wayana, our Co-founder of Bukit Vista, shares that property owners should prioritize responsive and friendly guest services, ensuring quick communication and warm hospitality to build long-term trust.
Additionally, top-notch maintenance and cleanliness are essential, as well-kept properties naturally attract positive reviews and repeat bookings.
Lastly, gathering and implementing guest feedback regularly allows for continuous improvement, helping property owners refine their offerings and deliver an even better experience.
Conclusion
The 6th March Round Table Talk provided invaluable insights into navigating Bali’s challenging property market, with top property owners sharing their strategies for maintaining high performance. Kadek Pepeng’s success with Zumera Hill Uluwatu highlighted the importance of strategic management, strong partnerships, and exceptional guest experiences in achieving long-term success.
Join Bukit Vista’s Round Table Talk and connect with top-performing property owners like Kadek Pepeng, who transformed Zumera Hill Uluwatu into a Diamond Award-Winning Property. Learn proven strategies, market insights, and expert tips to maximize your property’s potential.
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