From Intern to Innovator: How an MSIB PR Internship at Bukit Vista Transformed Dea’s Career

img Ismail Ramadhani | October 3, 2024
Ciao everyone! I’m Rama, the HR representative from Bukit Vista, and I am more than excited to share our current PR part-time and previous PR Intern MSIB‘s achievements! In the ever-evolving field of Public Relations (PR), adaptability and innovation are key drivers of success. Dea, an MSIB Batch 6 PR Intern at Bukit Vista, embodies these qualities, making her journey a compelling example for aspiring PR professionals. Her internship at Bukit Vista not only showcases her growth but also highlights the vast opportunities available for those looking to make their mark in Public Relations.
As an MSIB intern, Dea was entrusted with responsibilities that extended across various facets of Public Relations. She engaged with over 23 educational institutions, successfully bridging the gap between academia and industry. Her work included organizing guest lectures, fostering university partnerships, and managing high-profile events. This experience underscores how Bukit Vista empowers its interns to develop a diverse skill set, preparing them for the dynamic challenges of the PR industry.
Effective communication lies at the heart of successful Public Relations, and Dea’s internship at Bukit Vista provided her with numerous opportunities to hone this essential skill. From managing relationships with educational partners to coordinating complex events and addressing potential crises, Dea’s role required a high level of communication expertise. Her ability to navigate these challenges highlights the importance of strong communication skills in PR and reflects how Bukit Vista supports its interns in mastering these abilities.
One of the standout aspects of Dea’s internship was her innovative use of technology in Public Relations. By leveraging AI for article writing and content creation, Dea demonstrated how modern PR professionals can harness cutting-edge tools to streamline processes and enhance productivity. First, Dea ensured that she herself as the author had  defined the purpose of the task and the outcome she wanted from the AI. After that, she tailored the AI’s role based on the persona she needed (e.g., an SEO expert or content strategist).Quoting from her, It’s essential to guide the AI by providing enough context and information to optimize the output for our specific needs. At Bukit Vista, innovation is not just encouraged—it’s an integral part of our culture, enabling interns like Dea to focus on strategic, impactful work.
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In today’s world where technology has effecting us in many segments of our life, Dea has decided to make the best use of the opportunity
 
Event management is a critical component of Public Relations, and Dea’s experience in organizing and managing events at Bukit Vista showcased her organizational prowess. Whether she was coordinating guest lectures or managing Round Table Talks in Bali, Jogja, and California, Dea successfully handled high-pressure tasks, demonstrating her ability to thrive under pressure—an invaluable trait in the PR industry.
Public speaking and presentation skills are crucial for any PR professional, and Dea’s internship provided her with numerous opportunities to develop these abilities. Hosting events and moderating discussions not only helped her build confidence but also established her authority—key qualities that Bukit Vista fosters in its interns to prepare them for successful careers in Public Relations.
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By participating to numerous PR professional activities, Dea has improved her interpersonal skills, which is very crucial for a PR-enthusiast like Dea
 
A growth mindset was central to Dea’s success as an MSIB intern. Her openness to feedback and dedication to personal and professional development were key factors in her remarkable progress. “Dea’s growth during her internship was extraordinary,” Kayla, our Vice Presidents of Operations, as her supervisor observed. “She came in eager to learn and adapt, and she leaves us with a set of skills that will serve her well in any PR role. Her commitment to continuous improvement aligns perfectly with our values at Bukit Vista.”

Dea’s internship at Bukit Vista is a powerful example of how adaptability, innovation, and a growth mindset can drive success in Public Relations. At Bukit Vista, we offer a truly transformative experience. Dea, as the first MSIB 6 intern to be promoted to part-time, exemplifies how we nurture talent and provide real opportunities for growth. Her journey shows how interns can thrive, take on meaningful responsibilities, and develop into long-term team members. Her journey as an MSIB intern not only highlights the diverse opportunities available at Bukit Vista but also serves as an inspiration for aspiring PR professionals who are eager to make an impact in the industry.
 
Ready to Launch Your PR Career?
At Bukit Vista, we offer a dynamic environment where innovation and growth thrive. If you’re passionate about Public Relations and ready to take the next step in your career, explore our PR full-time and internship opportunities at Bukit Vista. Join us and be part of a team that values creativity, collaboration, and continuous development. Let’s shape the future of Public Relations together.

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