At Bukit Vista, growth is often fueled by experimentation and bold initiatives, and the Field Marketing Bounty Program is a prime example of this. Introduced during a period of rapid development, this innovative program sought to unlock new property partnerships while giving team members an exciting opportunity to contribute to the company’s portfolio expansion. With its initial phases complete, the program has demonstrated its potential, even amidst challenges and uncertainty. This article dives into the genesis, early results, and key learnings from this initiative.
The Genesis of the Field Marketing Bounty Program
The Field Marketing Bounty Program was born from a need to accelerate Bukit Vista’s partnership growth during a pivotal time. As Bali’s leading property management company, Bukit Vista has always focused on building strong relationships with property owners across Bali. However, in early 2024, as the company set its sights on expanding its property portfolio, the need for a more agile and ground-level approach became clear.
The concept was simple: leverage the entire team’s knowledge and networks to source new properties that fit specific criteria. The program focused on identifying properties in two high-demand areas — Kuta Selatan and Kuta Utara — both of which are known for their attractive proximity to beaches, restaurants, and vibrant communities. To qualify, properties needed to have at least two or three bedrooms, a fully equipped kitchen, and amenities such as Wi-Fi, ideally generating a monthly revenue potential of $3,500 to $5,000.
In addition to sourcing high-potential properties, team members were encouraged to build relationships with property owners and gather essential contact information, which could later be used by the business development team for follow-up. This approach aligns with Bukit Vista’s broader focus on Bali villa management, ensuring the company continues to attract high-quality properties.
Overcoming Uncertainty: The First Steps
Launching an untested program like the Field Marketing Bounty was not without its challenges. At the beginning, there were doubts about how effectively the program would function and whether it would deliver meaningful results. As the program rolled out in early August, team members were navigating unfamiliar territory.
Despite the initial uncertainties, Bukit Vista’s partnership and business development teams were determined to push forward. One key motivator was the structured reward system that incentivized success: for each qualified lead, team members could earn IDR 250,000 during the first wave (August 12-19), and IDR 150,000 during the second wave (August 20-30). The program encouraged everyone, from junior employees to senior leaders, to participate actively in canvassing leads.
The criteria for success were clear, and the focus was on continuously refining the approach. Leads were entered into the CRM (HubSpot), and the Leads Supervisor assessed their quality. By streamlining the process, the team quickly learned to identify and filter high-quality leads, ensuring the program became more efficient with each iteration. This effort ties in with Bukit Vista’s larger Bali property management goals, aimed at maintaining and expanding its property portfolio.
Realizing Success: Key Outcomes
By mid-August, the results of the bounty program were starting to take shape, proving that persistence and teamwork could overcome the initial uncertainty. While the initial phases were focused on gathering leads, team members were encouraged to use successful properties like Lengkungan Villas, Suksma Guesthouse, and Villa Raava as reference points for the types of properties they should target. These examples provided a clear benchmark for the kind of villas Bukit Vista aimed to onboard—properties with strategic locations, great amenities, and high revenue potential.
The chart of leads provided during the company-wide all-hands meeting showed that several properties sourced through the bounty program were already in the final stages of onboarding by the end of August. This progress was a strong indicator that the team’s efforts were yielding results, with more properties set to join the Bukit Vista portfolio soon.
Not only did the program generate valuable leads, but it also provided an avenue for team members to earn substantial bonuses. For instance, employees like Wayana, Marcel Juli, and Syelynn Arifin were recognized for their efforts, each earning up to IDR 750,000 for their contributions in sourcing quality properties. This success created a ripple effect across the team, inspiring others to participate in the second wave of the bounty program.
With the goal of expanding Bukit Vista’s portfolio of properties, the Field Marketing Bounty Program played a significant role in onboarding properties that met the company’s revenue and occupancy targets. It not only helped secure high-potential properties but also enhanced team collaboration, particularly between field marketing and business development. For more information about how Bukit Vista engages in property investment in Bali, check out the company’s dedicated page.
Lessons Learned and the Road Ahead
One of the most important takeaways from the Field Marketing Bounty Program was the necessity of embracing uncertainty and iterating on the go. As Bukit Vista continues to scale, programs like these provide valuable learning experiences. The team quickly realized that while not every lead would result in a successful onboarding, the program provided key insights into the Bali property market. It became clear that adaptability was crucial. The team adjusted strategies in real-time, refining their approach to better target properties that met Bukit Vista’s high standards.
Another key lesson was the importance of incentivization. The bounty rewards created a strong motivation for team members, fostering a sense of ownership and involvement across different departments. This cross-functional collaboration helped streamline processes and strengthened internal communication.
Looking ahead, the Field Marketing Bounty Program is set to expand and evolve. With the data gathered during the first two waves, Bukit Vista plans to refine the lead qualification criteria further, target new areas of Bali, and adjust incentives to continue engaging current and future employees. The program is also an excellent opportunity for future hires to step into an innovative, dynamic environment where they can make tangible contributions to the company’s success.
For current and potential employees of Bukit Vista, the Field Marketing Bounty Program is more than just a way to boost the company’s property portfolio—it’s a hands-on experience in entrepreneurial growth, where they can learn, experiment, and drive real results. Learn more about Bukit Vista’s innovative projects, including programs like GAIA and BIGRR, which are designed to push the boundaries of property management in Bali.
By continuously pushing boundaries, embracing uncertainty, and fostering team collaboration, Bukit Vista is setting the stage for long-term success in Bali’s competitive property management landscape. The Field Marketing Bounty Program is just the beginning, and its impact will likely shape the company’s growth strategies for years to come.