Bingin and Ungasan: The Rising Stars of Bali Investment Market While Canggu Maintains Its Strong Appeal

img Jason Astono | October 5, 2024
Bali investment landscape market in 2024 has presented a dynamic landscape, with distinct trends emerging across its various regions. In particular, Bingin and Ungasan have experienced a notable increase in Average Daily Rates (ADR) compared to Canggu. I’m Jason, a journalist and using Bukit Vista’s data as a reference, we’ll analyze how Bingin and Ungasan’s property markets are developing and how Canggu continues to maintain its steady appeal.
 
FINNS Beach Club at Canggu
This article aims to explore the factors behind the contrasting market performances, offering valuable insights for investors and property managers looking to capitalize on these trends. The analysis will focus on Bingin and Ungasan’s rise and Canggu’s unique positioning in the Bali investment landscape.

Bingin and Ungasan Outperforming Canggu: What’s Driving the Shift in Bali Investment?

Line chart showing the Monthly Average Daily Rates for guesthouse properties in Ungasan, Bingin, and Canggu from February 2024 to September 2024. The chart highlights that Bingin experienced the highest growth in ADR, peaking at $88 in August, followed by Ungasan at $79, while Canggu remained stable around $25-$27. This trend suggests emerging high-potential opportunities for Bali investment, particularly in the Bingin and Ungasan areas, which are becoming increasingly attractive for higher-end travelers seeking exclusivity and premium experiences
Source: Bukit Vista

Bingin and Ungasan have shown remarkable performance, particularly during the high season. In August, Bingin’s ADR reached $88, and Ungasan’s ADR was at $79, compared to Canggu’s steady range of $26-$27. Such a sharp contrast indicates a shift in market dynamics, influenced by the following factors:

Different Target Audience in Bali Investment Market

Canggu has long been a hotspot for digital nomads and budget-conscious travelers, offering a vibrant community vibe, trendy cafes, and co-working spaces. Meanwhile, Bingin and Ungasan are positioning themselves as more exclusive destinations, targeting affluent travelers who prioritize privacy and a tranquil setting. These new target segments perceive higher value in premium experiences and are willing to pay more for properties that offer scenic beauty, high-end amenities, and proximity to iconic beaches.

Facilities and Offerings: Key Bali Investment Opportunities

While the basic amenities (boutique cafes, stylish guesthouses, and wellness centers) are available in all three areas, Bingin and Ungasan have capitalized on their unique geographical features, creating an aura of exclusivity and luxury. As a result, the perceived value in these areas is significantly higher, pushing ADR upwards.

Why Are Bingin and Ungasan Gaining Traction in the Bali Investment Scene Now?

Canggu has been a well-established destination for years, while Bingin and Ungasan are newly emerging areas. This fresh appeal, combined with new hospitality developments, positions them as rising stars in the market.Canggu has been a well-established destination for years, while Bingin and Ungasan are newly emerging areas. This fresh appeal, combined with new hospitality developments, positions them as rising stars in the market. 

Read more: Bali Market Outlook: Location Options for Bali Investment

The Summer Surge: Why August is a High Season for Bali Investment in Bingin and Ungasan

Bali, Photo by Peggy Anke

In August, Bingin’s ADR peaked at $88, and Ungasan at $79—compared to Canggu’s steady rate of $26-$27. This surge reflects both seasonal demand and these areas’ growing popularity.

Seasonal High for International Tourists Driving Bali Investment

August aligns with summer holidays in the Northern Hemisphere, drawing more affluent European and American tourists. These tourists tend to seek premium experiences and secluded areas like Bingin and Ungasan rather than busier spots.

Weather and Activities: Supporting Bali Investment in Premium Locations

The dry season during August, combined with the availability of high-end beach clubs, surfing activities, and private retreats, makes Bingin and Ungasan highly desirable. Bingin, known for its surf spots, attracts a niche group of professional surfers, while Ungasan draws tourists seeking luxury beach clubs and tranquil getaways.

Bingin and Ungasan: High Potential for Bali Investment Opportunities

Spacious Bingin 2BR Villa with Pool
Spacious Bingin 2BR Villa with Pool
Pecatu, Indonesia
Hosted by Made & Gusti

Click to View on Airbnb
Luxurious Ungasan 4BR Villa
Luxurious Ungasan 4BR Villa
Ungasan, Indonesia
Hosted by Ketut & Putu

Click to View on Airbnb

Supporting Data Insight for Bali Investors

The consistent increase in ADRs without occupancy loss suggests strong demand and an opportunity for price optimization. With occupancy rates holding steady even as ADRs rise, investors can capitalize on the high willingness-to-pay in these markets. To fully leverage this growth, properties in Bingin and Ungasan should consider offering value-added services such as surf classes, private beach access, and wellness programs. Implementing dynamic pricing strategies can help property managers maximize profits during high seasons while maintaining stable occupancy during shoulder seasons. The consistent ADR growth without occupancy loss indicates that Bingin and Ungasan are moving toward becoming premium destinations, opening opportunities for boutique and niche guesthouse offerings.

Canggu’s Steady Market Performance: Why It Continues to Attract a Loyal Audience for Bali Investment

Vibrant scene at Canggu Beach in Bali, featuring digital nomads working by the shore, showcasing the area's appeal for Bali investment in remote work-friendly properties.
Sunset at Canggu

Canggu’s consistent performance shows that it still serves as a reliable choice for investors targeting the digital nomad and budget traveler segment, maintaining strong occupancy even as other areas gain traction. Canggu’s ADR remained relatively stable, increasing only from $26 to $27 between May and August 2024.

Community and Social Vibe: The Core of Canggu’s Bali Investment Value

Canggu’s reputation as a vibrant community hub for digital nomads and young travelers makes it a perennial favorite. With its diverse range of experiences, from co-working spaces to beach clubs, Canggu remains attractive to a wider audience, ensuring consistent demand.

Affordability and Variety: Bali Investment in Canggu’s Versatile Offerings

Unlike Bingin and Ungasan, which cater to a niche, higher-end market, Canggu offers a range of accommodations, from budget hostels to boutique villas. This variety ensures that it remains accessible to different types of travelers, making it a reliable choice for long-term investors targeting a broader market.

Why Canggu Still Remains a Strong Bali Investment Option Despite Rising Competitors

Serene 4BR Oasis in the Heart of Canggu
Serene 4BR Oasis in the Heart of Canggu
Kecamatan Kuta Utara, Indonesia
Hosted by Bayu & Wayana

Click to View on Airbnb
Canggu’s stable ADR and occupancy indicate it remains a highly profitable option, even as other areas like Bingin and Ungasan rise. Here’s why:

Community Appeal in Canggu’s Bali Investment Market

Canggu’s strong community vibe and focus on social experiences continue to draw digital nomads and budget travelers. Its established infrastructure—such as co-working spaces and community events—fosters a sense of belonging, making it more than just a vacation spot.

Proven Stability: A Reliable Bali Investment Choice

Canggu’s proven track record and stable returns make it a safer bet for investors who want consistency over volatility. Properties targeting niche audiences such as eco-conscious travelers or long-term residents can differentiate themselves through unique experiences, further enhancing value.

Read more: Bali’s Investment Opportunities Unraveled throught Bukit Vista’s Latest Innovation 2024

Final Thoughts on Bali Investment Trends

Scenic beach in Bali with pristine waters, highlighting the potential for Bali investment opportunities in prime coastal properties
Crowded beach at Bali
Bingin and Ungasan have successfully positioned themselves as high-growth areas with rapidly increasing ADRs and strong market acceptance. For investors looking to maximize yield, these areas offer exciting opportunities. Meanwhile, Canggu’s stability and loyal audience make it a solid choice for long-term investments.

If you’re navigating the Bali property market, seeking the right piece of land, or aiming to develop a property that aligns with the latest real estate trends in Bali, partnering with Bukit Vista as your Bali villa management company can offer you a competitive edge. Our team, armed with decades of experience and a wealth of data, is ready to support your investment journey. 

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