As we approach December 2024, Bali is gearing up for a steady influx of international tourists, especially from its top source markets. I’m Jason, a business journalist at Bukit Vista had a discussion with Jing Cho Yang, CEO of Bukit Vista, and in this Bali December 2024 forecast, we’ll explore into the numbers and insights that shape our expectations for the coming peak season. Based on year-over-year growth rates and trends observed throughout 2024, we’re anticipating a notable, yet steady, rise in arrivals that will bring significant opportunities for property owners in Bali December.
Low Season (Early to Mid-December Bali)
The data indicates a quiet period until mid-December, with lower-than-average booking demand. Despite this, Bali December’s property rental supply continues to increase, with new developments and rental options becoming available regularly.
To capture the attention of the limited pool of visitors amidst growing competition, we recommend implementing competitive pricing strategies. By slightly increasing the competitiveness, property owners can attract early bookings, secure occupancy, and stand out in a saturated market during this subdued part of the month.
High Season (Entering to New Year’s)
As the New Year approaches, demand climbs steeply, peaking around the holiday period. This high season offers an excellent opportunity to increase rates. Although supply is also rising, the demand during this period often outpaces supply in certain areas (especially tourist hotspots), allowing for higher pricing strategies.
We recommend maximizing rates rationally, as guests are more willing to pay premium prices for last-minute holiday bookings and accommodations near popular New Year’s festivities. This is an optimal period to leverage demand-driven pricing to achieve the best revenue in Bali December.
Post-New Year Decline
After the holiday season, demand is expected to drop quickly in early January. Bali’s ever-growing supply of rental properties further intensifies competition during this period. To maintain occupancy, it’s advisable to readjust rates to competitive levels to attract guests in a slower market.
By maintaining flexibility with pricing and focusing on competitive advantages, property owners can continue to draw bookings while the market stabilizes.
During quieter periods, such as Bali December 2024 before the peak holiday rush, concentrate on building a strong brand presence and earning positive reviews. This is an ideal time to offer slightly discounted rates to attract early bookers and accumulate reviews. Excellent reviews from low-season guests can boost credibility, attract more bookings, and enhance the listing’s appeal as demand rises.
Stand out from the competition by offering unique amenities or experiences. This could include personalized local guides, welcome packages, or partnerships with local service providers (like wellness centers or adventure tours). These added touches can lead to positive guest experiences and ultimately improve the property’s online reputation, helping your villa to gain a competitive edge as Bali December 2024 and the high season approach.
Foreign Tourist Visits to Bali in 2024
Source: BPS 2024
The forecast for Bali December 2024 suggests a steady, though not drastically significant, rise in tourist influx. By applying the year-over-year growth rate from September 2023 to September 2024 (16.85%) to December 2024, we project a total of approximately 560.000 tourists. However, if we use the average monthly positive growth from January 2024, which is around 9.8%, our projection for December 2024 rises to 850.000 tourists. What we should be expecting are tourists number between 560.000 to 850.000 based on historical data.
3 Top Visting Countries Forecast for Bali December
- Australia:
- Approximately 25.7% of the projected arrivals, or 144,000 tourists, are expected to come from Australia to Bali December 2024. Insights from our flight data analysis on Momondo reveal that Australian tourists this season are predominantly young adults aged 18–35, often traveling in groups. This demographic favors accommodations with 2-3 bedrooms—perfect for friends traveling together. For optimal appeal, properties in areas rich with attractions and nightlife (e.g., Seminyak, Canggu, and Kuta) would be most suitable, as these locations align with the preferences of younger, social travelers.
- Singapore:
- Roughly 10% of total arrivals, translating to around 56,000 tourists, are anticipated to come from Singapore to Bali December 2024. Tourists from Singapore are often seeking short, activity-filled vacations and tend to prioritize convenience and proximity to amenities. Properties close to popular beaches, upscale shopping, and dining options (such as in Seminyak or Uluwatu) may appeal greatly to this market, especially for weekend getaways or short stays.
- Malaysia:
- Expected to account for about 9% of December 2024 arrivals, or 50,000 tourists. Malaysian tourists frequently travel with families or in small groups, looking for both relaxation and cultural experiences. Areas like Ubud and Jimbaran, known for cultural attractions and family-friendly activities, would be attractive destinations for this group. Properties with multiple bedrooms and family-oriented amenities could enhance their experience.
Analyzing the Supply Funnel on Bali Tourism Landscape
We have estimated that there are currently 14,000 to 15,000 villas available across the island of Bali. Villa owners face a highly competitive market, especially during Bali December 2024 and other peak tourist seasons. To capitalize on Bali’s annual tourist surge, particularly from markets like Australia, Singapore, and Malaysia, villa owners should focus on enhancing the appeal of their properties through unique amenities, strategic pricing, and targeted marketing.
Properties located in high-demand areas, such as Seminyak, Canggu, and Uluwatu, can attract tourists looking for vibrant nightlife and upscale experiences, while family-friendly destinations like Ubud and Jimbaran can cater to guests seeking cultural and group-oriented stays. Tailoring accommodations to meet the needs of specific demographics—such as providing 2-3 bedroom layouts for groups of young travelers or family-friendly amenities for visitors from Malaysia—can help maximize occupancy rates and revenue.
To stay competitive, villa owners should also consider implementing dynamic pricing and continuously enhancing their property’s amenities to keep pace with guest expectations. As the supply side grows, distinguishing factors will be essential in attracting and retaining guests in Bali’s increasingly crowded villa market, particularly during Bali December 2024 when the competition is heightened by the influx of holiday travelers.
As we enter December, Bukit Vista remains committed to supporting your success. We’re here to ensure you’re always equipped with the insights and tools needed to make informed pricing decisions. With our regular updates and transparent forecasting, you can confidently navigate every season and maximize your property’s potential.
Stay tuned for our weekly insights from Bukit Vista, and let’s work together to make December 2024 your most successful month yet!
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